Enforcement Notice: Advertising Botox and other botulinum toxin injections

This notice applies to all promotion of botulinum toxin injections to UK consumers on social media platforms. This includes paid-for ads, non-paid-for marketing posts on your or others’ pages and influencer marketing. Ads that are aimed only at healthcare professionals are excluded from the rule (but we understand almost all ads/posts on social media could be seen by the public).

This notice does not apply to non-POM products e.g. dermal fillers.